DIRECTOR’S STATEMENT

Segway tasked us with creating a campaign of TVCs to show how their robot lawnmower, Navimow, is transforming lawncare.

We shot with families across the USA, France and Germany, capturing real customer stories. We delved into each family's emotional journey - showing how Navimow made gardening effortless, and empowered each user to transform their garden into their unique happy place.