ETERNIPET 

CONCEPT

Thanks to Eterni-Pet, you can bring your furry friends back from beyond the grave, at a price that won’t break the bank. It’s a miracle!

SPECS

  • Satirical TV Commercial

  • Duration: 2:04

  • Format: VHS Cassette Tape

  • Aspect Ratio: 4:3

  • Camera: Sony DadCam 2000

CREDITS

  • Concept: Yvette Young & Novo Amor

  • Label: 5000 Mgmt

  • Starring: Jake Sharp

  • Director: Victor Nauwynck & Leo Villares

  • Producer:  Bea Ralston & Guy Lindley

  • Director of Photography: Andy PML

  • Production Designer: Mafer Ramirez 

  • Costume Designer: Cho Hyun Holly Sim 

  • Hair & Makeup Designer: Bethany Smith

  • Editor: Ryan Ling

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Director’s Statement

In this satirical 80s teleshopping commercial, we created a mini fever dream. The Honest Corp presenter’s product showcase descends into chaos as the malfunctioning Eterni-Pet machine begins producing an endless supply of dogs. Leaning into the grungey VHS aesthetic and the sleazy falsity of teleshopping commercials helped us create a tone of nightmare comedy.